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JoJo Maman Bébé
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JoJo Maman Bébé : ウィキペディア英語版
JoJo Maman Bébé

JoJo Maman Bébé is a UK-based multi-channel maternity wear and baby clothing retailer, founded in 1993, with 65 stores in the UK.
== History ==

Following a serious car accident Laura Tenison MBE, founder and managing director, spent several weeks in hospital where she became acquainted with a young mother hospitalised at the same time. The mother of two expressed frustration at the lack of assortment in children’s clothes available via mail order and thus the idea for the Company was conceived. JoJo Maman Bébé was launched in 1993 as a mail order catalogue specialising in maternity wear and children’s clothes.〔(【引用サイトリンク】title=Laura Tenison, JoJo Maman Bébé )
The initial JoJo Maman Bébé product range was heavily inspired by traditional French nautical clothing, a theme that would become a key part of the Company’s brand image. The Breton theme has recurred in baby wear and children's fashion collections throughout the seasons. The maternity range was designed to be fashionable yet wearable, deviating from the norm of baggy tent dresses and dungarees centric maternity wear market of the time.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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